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Sun Chemical Adds SunMotion Display Technology to Point of Sale Capabilities

Acquisition of Transitions Digital Graphics' technology brings new interactive display experience to consumers.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Capturing the attention of consumers is critical in the retail field. Sun Chemical’s November 2017 acquisition of proprietary technology from Transitions Digital Graphics, LLC, Santa Barbara, CA, adds new advertising display opportunities to the company’s portfolio.   Transitions Digital Graphics develops changeable advertising signage and displays through the use of invisible ink. Roy Bjorlin, global commercial and strategic initiatives director, Electronics Materials, Sun Chemical, noted that ...

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